Technology has transformed the vehicle, the customer experience, and how the industry operates. Across manufacturers, suppliers, dealers, and service organizations, we help leaders navigate this change and turn their highest priorities into action.
Where we do our best work
Automotive challenges we know from the inside out.
Manufacturers, suppliers, dealers, and service organizations operate as one connected ecosystem. A change in technology, operations, or customer experience rarely stays contained and creates an impact across the business. We understand those interdependencies and bring the industry experience and practical execution needed to turn complex, cross-functional priorities into results.
COMMON CHALLENGES
1.
Strategy & Transformation Execution
Transformation needs a clear direction before the work begins.
Automotive organizations are advancing multiple priorities at once. They are adopting new technologies, responding to changing customer and dealer expectations, and improving performance across complex operations. We help leaders set clear direction, translate priorities into an actionable roadmap, and build the governance and delivery capacity needed to move transformation forward.
How We Help:
- Define enterprise and business unit strategies around clear priorities and outcomes
- Translate strategy into sequenced, actionable roadmaps
- Establish governance, decision rights, and performance measures
- Align portfolios, investments, and resources to strategic priorities
- Mobilize and lead complex transformation initiatives
2.
Operational Excellence & Supply Chain Resilience
In automotive, a disruption anywhere in the network can affect operations everywhere.
Automotive organizations depend on tightly connected supplier, manufacturing, logistics, distribution, dealer, and service networks. A missed dependency or breakdown in coordination can disrupt delivery, increase costs, and ultimately affect the customer. We help teams simplify how work gets done, improve visibility across critical dependencies, and build the execution discipline needed to anticipate risk and keep operations and transformation initiatives moving.
How We Help:
- Assess and redesign operational processes to reduce friction and delays
- Identify critical dependencies, constraints, and risks across complex supply chain initiatives
- Strengthen coordination across internal teams, suppliers, vendors, and systems integrators
- Establish plans, governance, and reporting that improve visibility and decision making
- Stabilize at-risk operations and supply chain transformations to restore delivery momentum when delivery starts to fall behind
3.
Digital, Data & Technology Modernization
Technology modernization creates value when systems, data, and business priorities work together.
Automotive organizations are modernizing the technology that connect customer and dealer experiences with inventory, distribution, operations, and enterprise decision-making. As those investments expand, fragmented platforms, inconsistent data, legacy systems, and competing priorities can slow execution and limit value. We help organizations align technology decisions with business outcomes, create practical modernization roadmaps, and establish governance needed to move complex investments forward.
How We Help:
- Lead complex enterprise system and platform modernization initiatives
- Establish technology governance and architecture standards across major investments
- Develop current-state, interim-state and future-state technology roadmaps
- Connect customer and dealer-facing technology with inventory, distribution and other core enterprise systems
- Strengthen data, analytics, and reporting capabilities to give leaders better information for business decisions
4.
AI Strategy, Governance & Readiness
AI creates value when it solves the right business problem.
Automotive organizations are exploring AI across operations, supply chains, dealer and service networks, and the customer experience. The challenge is deciding where it can create meaningful value and building the governance needed to move from experimentation to execution. We help teams focus their investments, establish clear ownership and create a practical path from opportunity to adoption.
How We Help:
- Identify and prioritize AI use cases based on business value, feasibility, and risk
- Develop AI strategies and roadmaps around the opportunities that matter most
- Establish governance, ownership,decision rights, and responsible use controls
- Assess the data, technology, process, and workforce capabilities required for execution
- Prepare teams to adopt new tools and ways of working
5.
Workforce Readiness & Adoption
Go-live is a milestone and adoption is an outcome.
Automotive transformation often reaches far beyond corporate teams. New systems, processes, and operating models often must be adopted across corporate, field, dealer, service and partner networks. Each of these having different roles and operating realities. We help organizations understand how change affects each audience, prepare people to work differently, and build the reinforcement necessary to sustain adoption after launch.
How We Help:
- Assess change impacts and readiness across corporate, field, dealer, service, and partner groups
- Build change and adoption strategies grounded in how people actually work
- Design training and performance support for new tools and processes
- Translate change into clear, role specific communications and expectations
- Equip leaders and internal teams to reinforce adoption and sustain change over time
6.
Customer, Dealer, & Owner Experience
The customer relationship continues long after the sale.
Automotive organizations compete on more than the vehicle. Every interaction from shopping and delivery to connected services, maintenance, and repair shape customer trust, loyalty, and repurchase decisions. The technology customers use to the service experience that brings them back, every interaction can influence retention and growth. We help organizations improve those experiences while making it easier for dealers, service teams and employees to deliver them.
How We Help:
- Map and improve customer, owner, and dealer experiences across digital and physical channels
- Design technology and processes around how customers, dealers, and employees actually use them
- Use data and customer insights to identify opportunities for more proactive engagement
- Improve service lane and after-sales experiences through clearer standards, processes, and tools
- Connect customer experience improvements to retention and revenue goals
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The Gunter Group played a key role in driving the success of our ERP implementation project. From working through complex specifications to stepping up immediately whenever production challenges arose, their hands-on approach and collaborative mindset kept our team grounded and on track. They brought clarity, reliability, and real value to our organization.”– Senior Leader Automotive Services Company
Customer loyalty and technology are reshaping automotive.
74%
of buyers who return to their dealership for service are likely to purchase their next vehicle from the same dealer.
29%
of vehicle service visits now go to dealerships, down from 33% in 2018.
99%
of transportation executives expect generative AI to transform their industry.
OUR IMPACT & PERSPECTIVES
Automotive insights
Case Study
How a stalled ERP program restarted, delivered, and removed a hard growth ceiling.
Read more
Case Study
Turning AI experimentation into a firm-wide capability in under six months.
Read more
Our Leaders
Meet the people leading this work.
Our automotive work is led by practitioners who understand the industry and have experience working through the challenges facing manufacturers, dealers, service organizations and the broader automotive ecosystem.
Tony Schweiss
Managing Partner
Tony helps leaders navigate the decisions that matter most, especially when the path forward isn’t immediately clear. He brings experience leading engagements across a wide range of industries, with particular depth in financial services and insurance, helping organizations through growth, transformation, and other critical moments. As Managing Partner, Tony is a trusted advisor to executive teams, bringing thoughtful questions, steady leadership, and a practical approach that helps organizations build alignment and move forward with confidence.
Matt Jamison
Principal,
Technology Practice Leader
Matt has spent more than 20 years helping organizations make technology decisions that hold up in the real world. From enterprise architecture to large scale transformations, he works with leaders to connect technology strategy to practical business needs. His experience spans industries, but his approach stays the same: simplify complex technology decisions, build alignment, and deliver solutions that organizations can sustain long after implementation.
WORK WITH US
You know where the pressure is. Let’s talk about what’s behind it.
Tell us what you're working through. We'll take the time to understand what's driving it before we suggest a path forward.