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Privacy Policy

Effective Date: 09/14/2026 Last Updated: 09/14/2026

The Gunter Group (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit guntergroup.com (the “Site”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect on the Site and does not apply to information collected through other means, such as during a consulting engagement, which may be governed by a separate agreement with our clients.

1. Information We Collect

We may collect several types of information from and about users of our Site:

Information you provide directly, such as when you:

  • Fill out a contact or “Let’s Talk” form
  • Subscribe to our newsletter
  • Download a resource, case study, or other gated content
  • Apply for a job through our Careers page
  • Otherwise correspond with us by email, phone, or other means

This may include your name, email address, phone number, company name, job title, and any other information you choose to include in a message or application.

Information collected automatically, such as when you navigate the Site:

  • IP address and approximate location
  • Browser type and version, device type, and operating system
  • Pages visited, time spent on pages, referring/exit pages, and click patterns
  • Date and time of visits

We collect this information using cookies, web beacons, and similar tracking technologies, as well as through analytics tools such as Google Analytics (via Google Site Kit).

2. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Site, understand how visitors use it, and support analytics. You can control cookies through your browser settings, including blocking or deleting them; doing so may affect the functionality of the Site.

[If applicable: We use a cookie consent banner to obtain consent for non-essential cookies where required by law.]

3. How We Use Your Information

We may use information we collect about you to:

  • Respond to inquiries and provide information you request
  • Send our newsletter and other marketing communications (which you may opt out of at any time)
  • Deliver requested resources, case studies, or downloadable content
  • Evaluate job applications
  • Operate, maintain, and improve the Site
  • Analyze usage trends and measure the effectiveness of our content
  • Comply with legal obligations and protect our legal rights

4. Disclosure of Your Information

We do not sell your personal information. We may share information:

  • With service providers who perform services on our behalf (e.g., website hosting, email/newsletter delivery, form processing, analytics), who are contractually obligated to protect your information
  • To comply with a legal obligation, court order, or governmental request
  • To protect the rights, property, or safety of the Company, our clients, or others
  • In connection with a merger, sale, or transfer of company assets

5. Third-Party Services

Our Site may use third-party tools, including but not limited to:

  • Google Analytics / Site Kit — website usage analytics
  • Gravity Forms — form submission processing

These third parties may collect information in accordance with their own privacy policies. We encourage you to review those policies.

6. Your Choices

  • Newsletter: You may unsubscribe at any time using the link in any email we send.
  • Cookies: You may adjust your browser settings to refuse cookies.
  • Do Not Track: Our Site does not currently respond to “Do Not Track” browser signals.

7. Your Privacy Rights

Depending on your location, you may have rights under applicable law (such as the California Consumer Privacy Act (CCPA) or other state/international privacy laws) including the right to:

  • Know what personal information we collect and how it is used
  • Request access to or a copy of your personal information
  • Request correction or deletion of your personal information
  • Opt out of certain uses or disclosures of your information

To exercise these rights, contact us using the information below. We will respond in accordance with applicable law.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Site is not directed to individuals under the age of 16, and we do not knowingly collect personal information from children.

11. International Visitors

If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and service providers are located.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

The Gunter Group Email: info@guntergroup.com Phone: 971.373.8987 Locations: Portland, OR · Denver, CO · Nashville, TN