PRESSING PLAY ON PAUSED PROJECTS IN THE COVID-19 ERA
Since March, the COVID-19 pandemic has changed the way we work, the way we live, and the way we interact with the world. To cope with these widespread changes, organizations have had to make tough choices and “hit the pause button”, delaying projects and strategic initiatives.
We are now seeing enterprises reinstating their paused projects and initiatives, but in a changed world where challenges such as limited and/or remote staff, constrained budgets, and emerging competing priorities need to be factored into the mix. Organizations need to relaunch project work in a strategic way that accounts for today’s ever-changing business climate as well as the increased pressure employees are facing while navigating the complex COVID era.
Before deciding to restart a project, consider the following questions:
1. Are there environmental, emotional, or other considerations that should be taken into account before kicking off this project again?
2. Is the project still relevant and does it represent a productive use of time?
3. Staffing levels may have been impacted. Team members may be overwhelmed with competing priorities. Does the organization have adequate staffing and resourcing for this project or is there a need to secure outside assistance to support internal staff?
4. Does this project provide clear benefits regardless of possible uncertainty in the future?
5. Are there risks and costs to the organization by further delaying the project?
Strategies for moving forward
Applying a comprehensive strategic framework to think through the complex logistical, financial, and human components of the project can help an organization ensure multiple angles have been considered before moving forward with stalled projects.
The steps outlined here are relevant for any project initiation, but it’s particularly crucial now to make sure that the organization is fully prepared to launch an initiative in a thoughtful and informed way.

Evaluate and Revise Strategy: As our global situation evolves, public health policies enacted to mitigate the effects of COVID-19 will impact the availability of resources and timing of many projects.
Additionally, it is important to re-evaluate the big questions—those considerations that are less tactical and for which planning is more difficult. How does this project align with the organization’s core values, and are those values changing in response to the impacts of COVID-19?
Lastly, there may be tactical components of the original project strategy that may not be conducive to a COVID-19 environment. For example, brainstorm sessions, project meetings, and testing will likely take place remotely. Timeline and toolset considerations may also need to be adjusted.
Align Stakeholders: Even in the best of times, projects often begin prematurely, before stakeholder alignment is adequately reached. Now more than ever, it is imperative for the success of any reinstated work that stakeholders are informed, aligned, and have a renewed commitment to contribute towards the successful culmination of the project. As appropriate, leaders should seek to foster stakeholder participation and feedback in the prioritization process to align on the purpose of the project and to provide consistent messaging to employees and consumers. Commence replanning efforts by conducting a stakeholder analysis and integrating the findings. Overlooking this vital step could result in major roadblocks and setbacks throughout the remaining life of the project.
Resource Project: The resources originally allocated for the project may now be unavailable, team members may lack required skill sets, or they may not currently have the bandwidth to contribute to another project. Therefore, the need for both external and internal support should be properly assessed.
Recently, McKinsey & Company emphasized the need for leaders to focus on reskilling and upskilling their workforce to deliver new business models in the post-pandemic era. Companies also face a learning curve as managers figure out how to lead their teams virtually, build social capital, and maintain cohesion without the benefit of in-person interactions. As companies contemplate returning to the workplace, a new set of skills is also likely to emerge for the transition.
Sometimes a major reskilling effort isn’t feasible or practical to fill key needs for a project. In this scenario, pulling in outside expertise or resources may be the best option. Consultants are often brought into the fold of a project to fill an experience, knowledge, or skill set gap or even as an extra set of hands for a daunting effort where the organization’s future hiring picture is unclear.
Build Execution Roadmap: As things continue to change, a well developed and clearly communicated execution roadmap will help keep the project team’s eye on the prize. The steps taken so far in restarting the project—updated strategy, aligned and informed stakeholders, and prepared project resources—are the building blocks of an execution roadmap. Identify where it is possible to include flexibility points in an execution strategy. Planning for potential changes to “Plan A” will allow for an easier path forward if additional unexpected changes occur in the life of the project.
Employ Agile Execution Model: There’s no better time than now to embrace an agile methodology. By definition, the agile project management methodology is designed to be collaborative, flexible, and adaptable to change, and the change introduced to organizations by COVID-19 has put it to the ultimate test. Research conducted by McKinsey & Company found that companies with agile practices embedded in their operating models have managed the impact of the COVID-19 crisis better than their non-agile counterparts.

Communicate and Engage the Org: Effective communication and engagement can be challenging, especially given the challenges of physical distance, work-life balance, and a multitude of other distractions. Project details must be communicated to the right people at the right time.
Many organizations are also at the point where employees are hitting conference call and email fatigue. Since the majority of our communications are now limited to back-to-back video calls or an ever-expanding email inbox, communications are at greater risk of being lost in the shuffle.
Fortunately, there are many tools and resources available to help streamline communications in 2020, some of which may already be familiar and some lesser known:
– Facilitation tools (MURAL, retrium, MS Teams, klaxon, miro, STORMZ)
– Communication tools (Skype, Zoom, Google Hangouts)
– Presentations & Meetings (Ideaboardz, Conceptboard, workplace, slack, Google Meet)
– Project Management (Smartsheet, Microsoft Planner, Teamwork, Confluence, Jira, Basecamp, Trello, asana, N)
– Team Building (Kahoot!, TEAM MOOD, Dr. Clue, donut)
– Events (Meetyoo, HEXAFAIR, ENGAGE, VIRTUALIST
Build Rapid Feedback Mechanisms: Integrating feedback loops, both internal and external, into the project’s workflow, such as cadences in the Kanban method, for example, offer a powerful communication tool that fosters efficient and continuous improvement through effective adaptation to the often evolving needs of one’s client. It is valuable to build a mechanism, such as frequent, effective meetings, to facilitate constant and constructive evaluation as a team.
Moving forward with grace
With all the tactical and strategic planning that is needed to evolve an organization or advance a project forward, it is important not to lose sight of the human element. The planning process should be imbued with emotional intelligence, described as the ability to appropriately apply emotion to manage and solve problems—an approach with many tangible and far-reaching benefits within any organization.
In many different ways, it has been a challenging year and people are facing internal and external hurdles that could not have been predicted a year ago. Contributing to a project is a wonderful growth opportunity, gives people a chance to connect with their teammates towards a common goal, and produces tangible results. However, it is more important than ever for leaders to show that they care about their team.
Deeply considering the outcome of new or restarted work on employees and consumers has never been more important. Prioritizing the work ahead should consider not only the immediate benefit to the organization itself but also the benefits of doing right by the people of the organization in the long term.
At The Gunter Group, we can help implement the project leadership and process improvement strategies discussed above. Contact us to learn more about how we can support and optimize your organization.

About the Author:
Kara is a collaborative and detail-oriented consultant specializing in project management, organizational change and strategic communications. She has an ability to jump quickly into complex situations and scenarios, which allows her to understand and deliver on her clients’ key priorities within tight deadlines. Kara is also very skilled at considering issues with a fresh perspective, allowing her to suggest and implement viable solutions that may not have been previously considered by an organization. With a diverse background in communications, marketing analytics, team leadership and project management, Kara has enjoyed bringing strategic solutions to her clients for over 10 years. She has worked in a wide range of industries for many nationally-recognized brands, primarily in the technology, healthcare, sportswear, and early childhood education sectors. Kara holds a B.S in Business Administration and Marketing from Central Washington University. She is also a Certified Scrum Master and PROSCI Certified Change Practitioner. In her free time, Kara enjoys spending time in the great outdoors with her family of four.
TGG RANKED AS #5 BEST SMALL FIRM TO WORK FOR IN THE NATION BY CONSULTING MAGAZINE
We are excited to announce that The Gunter Group was recognized as Consulting Magazine’s #5 “Best Small Firm to Work For” in the nation.
The rankings were based on an annual survey of over 12,000 consultants, representing approximately 300 firms nationwide, ultimately selecting only 20 small firms to be recognized. Award candidates were evaluated across six different categories of employee satisfaction including, client engagement, firm culture, firm leadership, career development, work/life balance, along with compensation and benefits.
Senior Consultant, Jim Calko, acknowledges that “it’s great to be recognized, but in many ways, our team (and clients) have known that this is a pretty special company.” He goes on to say that “from leadership on down, we have genuinely good people who care about each other, care about our clients, and care about doing the right thing.” According to Jim, “this is what drives everything from our culture through delivery.”
As a new member of The Gunter Group (TGG), Yoonjung Lee remarks that the Consulting Magazine award “makes it just that much more exciting to be a part of the company.” She shared that she “has already heard so many great things from team members who say they really enjoy working here, and the external recognition certainly lends credence to their reviews!”
“This recognition from Consulting Magazine is well deserved for reasons too many to number”, admires Nate Ferguson, a TGG consultant. Nate attributes the firm’s “thoughtfulness and deliberate decision making as key characteristics that directly impact increased client engagement, sustained employee satisfaction, and a thriving culture.” It was these distinctions, he explains, that drew him initially to join the firm earlier this year, and those which he is pleased to see “lived out on a daily basis” at The Gunter Group.
Despite the significant challenges of the COVID-19 pandemic, Nate observes, “Mike [Gunter], Ashleigh [Gunter], and the leadership team’s proactive, pragmatic, and vulnerable approach” has inspired a “positive outlook on the things to come for TGG.”
Learn more about TGG’s ranking in Consulting Magazine.
The Gunter Group is a management consulting firm headquartered in Oregon, serving the west coast with offices in Portland and Bend, Oregon, and Reno, Nevada. Learn more about us and the services we offer here.
OUR NON-NEGOTIABLES: INTEGRITY
At The Gunter Group, the leadership traits and characteristics that define us are our Non-Negotiables: Collaborative, Integrity, Intellectual Curiosity, Thrives in Ambiguity, Emotional Intelligence, and Grounded Confidence. These traits and characteristics guide us every day in our interactions with clients, each other, and our community.
Thinking of INTEGRITY as something that is non-negotiable requires that you define it as so much more than simply the absence of questionable behavior. At The Gunter Group, integrity is actively demonstrated in everything we do and is baked into the fabric of our culture, business, and day-to-day work.
Sometimes making choices based on integrity can be difficult or unpopular, but it’s critical in our work that we be willing to say what needs to be said.
Before joining The Gunter Group, I spent six years in the seminary, a career that offered no shortage of time spent discussing the meaning of integrity. My pastoral experience taught me how hard it can be to translate ethical theories into action—especially in the business world. When I first heard someone at The Gunter Group talking about integrity as a non-negotiable, I was skeptical. However, I quickly saw tangible evidence that not only convinced me of their commitment, but actually deepened my understanding of what true integrity looks like.
As an employee, I expect my employer to treat me with dignity and respect. In this way, The Gunter Group exemplifies this kind of integrity on a daily basis. The transparency and candor of our leadership team, the fact that they seek and incorporate feedback, and honor the diversity of experience, perspectives, and needs of employees sets the tone for the entire company. I’ve seen our Partners make long-term investments in their people, even at the expense of short-term gains. Rather than seeking growth and profit for their own sake, they see building a successful business as a means to provide opportunities for their employees and constantly seek improvement in everything from our 401k and health benefits to family-friendly policies and events.
In our work with clients, we practice integrity by focusing on results, first and foremost, and being truly worthy of trust as opposed to gaining it as a means to an end.
Each consultant contributes to The Gunter Group’s commitment to integrity. Sometimes making choices based on integrity can be difficult or unpopular, but it’s critical in our work that we be willing to say what needs to be said. No matter which client we are currently working with, integrity requires an honest assessment of our abilities, asking for help when needed, and following through on commitments. Additionally, integrity means celebrating a culture of inclusion and collaboration, always taking responsibility for ourselves and our work, and sharing credit where credit is due.
In our work with clients, we practice integrity by focusing on results, first and foremost, and being truly worthy of trust as opposed to gaining it as a means to an end. When speaking about our clients and peers’ challenges and business problems, we do so with empathy and respect. We look for opportunities to exceed expectations and favor building an organization’s capacity over increasing their dependence on us.
“Have the courage to say no.”
~W. Clement Stone
Finally, The Gunter Group embodies integrity by being willing to say “no.” On many occasions, I’ve seen The Gunter Group turn down work that didn’t align with our values. When the best solution for a client is one that doesn’t involve us, we recommend it anyway, even if it means less business for us in the short-term.
When every decision is made through the lens of integrity, what many organizations think of as “nice to have” becomes fundamental.
A LETTER FROM OUR FOUNDING PARTNER
I founded The Gunter Group in 2011. Like many people that start companies, one of my primary motivators was to create an organization that could reflect my own values and interests. Integrity, trust, service to clients, authenticity, transparency, leadership…all of those were (and are) important to me.
Many people that joined TGG early on are still with the company almost nine years later, and have been joined by many more talented, energetic, and awesome people. On my team, not only do I know the TGGers, I know their spouses, partners and significant others, kids (many since they were born), and a bunch of pets. That’s the way I always wanted it, and I have always felt a strong sense of responsibility for my team.
We have built an incredible group, we have the privilege of serving a wonderful group of client organizations, and we are deeply committed to supporting the communities in which we work. We have built TGG into a sustainable company with a solid foundation and we had a great start to 2020.
And then, COVID-19 happened. The universe saw things differently.
As I write this, we are completing our seventh full week of stay-at-home orders and 100% remote working. Now that some of the initial adjustment shock has worn off, I have spent some time reflecting on our purpose as an organization, the actions we have taken, and some of what may lie ahead.
First, what brings us TGGers together is a shared purpose: we exist to help our team, clients, and communities thrive. The mechanism that gives us the means to achieve our purpose is our company, and we need to survive current circumstances and come out the other side intact for us to continue to be of service. We have taken several steps to ensure the continuity of our business. We applied for the SBA Paycheck Protection Plan loan, and ensured our line of credit was up to date. We signed up for regular communications and updates with government officials in our markets. We formed a COVID-19 focused subgroup within our leadership team, are constantly sharing and discussing information we see, and forming our action plan for going forward. 20% of TGG team members are veterans, and we are leaning on their experience leading in times of crisis (we will share those experiences in an upcoming video).
Second, we have focused on the health and well-being of our team. Transparency is important to us and we have been radically transparent with our team about what we are doing. We have increased communication significantly, and have weekly all-company video calls in addition to written updates. Our leaders have stepped up the frequency of 1:1 meetings with the people on their teams. We have virtual happy hours to keep everyone across the company connected.
Third, we have doubled down on client service. It goes without saying that our clients are our lifeblood and serving them well is what we do best. Some of our client companies are struggling, and it has been painful to experience that with them—they are our colleagues and friends. We have gotten creative wherever we could to ensure continuity of work, working alongside our client teams. We have shared our own experiences in dealing with things like working remotely and in being adaptable wherever helpful. One of our senior consultants recently joined a client team to manage workstreams in their centralized task force setup to manage COVID-19 response efforts.
Fourth, we are considering what comes next. We are thinking deeply about our services, how they are delivered, and what will be most impactful in the future. We are sharing best practices for working in a more digitized world with our clients and networks. We are deepening several of our partnerships with other firms. We are continuing to recruit and look for exceptional talent to join our company when the time is right. In short, we are trying to straddle the line between being realistic about the uncertainty of our current circumstances, but yet remaining optimistic and hopeful about working our way through it.
There is tremendous uncertainty regarding what happens in the next few months, and beyond. I do not believe we will quickly get back to what used to be normal as soon as we start to reopen. I think there will be a slow transition back to something that seems more normal than the circumstances in which we currently find ourselves, but there will be lasting impacts on how we get work done. I think there will be a lot more remote working, video calls, and less travel. There will be more distributed teams. Leaders need to be ready to help people make the transition and be compassionate in their support. For those of us with kids, there will continue to be disruption in childcare and education, and that will reverberate into the workplace. Flexible arrangements will not only be a benefit, they will be necessary.
But there are silver linings in what we have learned. As contrary to inclination as it sounds, our team is communicating with each other better than ever, and in a deeper, more productive way. We are strengthening our most important relationships in our networks outside the company with our clients, partners, and communities because we are working together more closely than ever. And we are not the only ones: we recently conducted a survey and facilitated a webinar on change management in uncertain times in which 70% of respondents said many of their relationships have been strengthened in the last six weeks. I have found it has been helpful just having people in your network to talk to and understand shared experiences.
As we navigate our way through the circumstances caused by COVID-19, we remain focused on our shared purpose as an organization: to work so that our team, our clients, and our communities thrive. Our core values at TGG—honesty, integrity, radical transparency, ability to thrive in ambiguity, taking care of each other—are the pillars on which we lean to navigate through uncertainty. The pillars are more important now than ever. No one has all the answers right now, but whether you are facing a critical moment today or not, we would love to talk to you about our experiences and how our team might help. We remain ready to serve.

Mike is passionate about client service and leading people. He enjoys watching people grow, develop, and discover their true path. Mike is a visionary and forward thinker with extensive multinational experience and a proven track record of serving clients. With more than 25 years of business leadership and consulting in a wide variety of challenging and ambiguous environments, Mike got his start in the industry at Deloitte Consulting and has since held executive leadership positions in consulting, supply chain services, and public education organizations.
THE ADVENTURES OF A GENERALIST
Birds of a feather flock together.
Like seeks like.
You are known by the company you keep.
How do sayings like these burn themselves into our brains? It helps that they’re short and pithy, but I don’t think that’s the only reason. Perhaps a statement like “birds of a feather” has power because it’s true. And what truth lies beneath the cliches above? It matters who your friends are.
There’s plenty of science to back this up. A number of studies expand on the concept of homophily (coming from the Greek for “love of what’s similar”). Study after study shows that we seek out, consciously or subconsciously, people who are like us. And even when we differ from those around us, we start to mold our actions to be more like them. The people we spend our time with will influence our opinions, speech, music preferences, and even our health.
All these studies point in one direction: the people around you literally help shape you into the person you are, and the person you will be tomorrow.
It really does matter who your friends are.
Looking at how a person spends their time will tell you a lot about that person. If I spend my evenings on hiking trails and in softball leagues, you would call me an athlete. If I get home from work most days and sit down at the piano for several hours of practice, you would call me a musician. If I head to the mountains every weekend with skis strapped to the top of my car, you would describe me as an avid skier.
But what if I do all of these things? What if I spend my evenings and weekends doing all sorts of activities that don’t have very much in common? What would you call me in that case?
You can call me a generalist.
A Generalist Fits Everything Into a Day’s Work
At TGG, we’re generalists. Our consultants come from different backgrounds: some come from healthcare or finance, others come straight from the military or academia. My own background includes a 6 year chunk of time in the seminary. Every consultant at TGG has a unique background, and we bring these backgrounds to our work, no matter the client or industry.
TGG also houses a diverse set of perspectives and approaches to business environments. We aren’t just project managers or data analysts; we do these things with a holistic perspective, one that spans industries, business cycles, and clients.
Here’s an example. A client in healthcare might hire us to perform the work of a business analyst, collecting requirements and mapping processes for a new service offering. The person we place, however, is never just a business analyst. We provide someone who also has experience in change management or project delivery. The client benefits from having a generalist instead of a specialist, because the result (such as requirements gathering, in our example) is better tailored toward successful delivery. We perform work within context, bringing together lessons we have learned in a variety of environments to maximize the value of our present work.
Generalists excel in all environments without having to master them. At TGG, we cultivate individuals who can thrive in ambiguity, rather than in any one particular familiar system. And the way we spend our time after the work day has a big effect on how we do that well.
A Generalist Networks Broadly
You can tell a generalist by the shape of their calendar. As a case study, let’s take a quick look at mine.
Over the past few weeks, my calendar shows a rather adventurous exploration of topics. This is the story of a generalist. Outside of working hours, I’ve had a number of networking events crammed into the margins. Here are a few examples:
A few weeks ago, I attended a lecture on artificial intelligence in medicine. My colleagues and I have recently been working on articulating the impact of AI on the future of business, and were excited for the chance to reflect on advances in AI and machine learning in the healthcare industry.
A week later, you could find me drinking coffee with change managers and discussing ways to use change management as a tool to better serve strategic planning by business leaders. Consultants in our People Practice have recently been synthesizing varying perspectives on change management to identify the key phases and activities that all good change management engagements must include (look out for a thought leadership piece on our blog soon!). This was a great chance for us to carry this conversation into a community of change management practitioners.
A few days after that, I spent my evening at a talk by Kevin Ciccotti on the topic of how good leadership inspires good work. After Kevin finished speaking, I sat at a table with professional mentors, small business leaders, product owners, and project managers and discussed how we could put Kevin’s words into practice in our various industries and positions. Conversations like this spill into all the work that I do as a TGG consultant.
Two days later, I swung by an early morning roundtable discussion on project management in manufacturing environments. Everyone in the room had experience leading projects, and we went around the room for an hour asking questions and sharing advice about how to make projects better. At TGG we recently created an internal bank of resources to help our consultants who are managing projects; roundtable discussions like these are a good way for us to test drive our resources with a group of experienced practitioners.
Artificial intelligence. Change management. Strategic planning. Reflecting on Leadership. Project management. Why all these different things in one month? Because that’s just what we do at TGG. We specialize in quickly immersing ourselves into new contexts, bringing in a new perspective that adds value to the system.
Our time inside and outside of the work day is an adventure. We get to learn about a hundred different topics and thrill at the chance to make connections between them. This enables us to bring a broad, integrated perspective to our work.
At TGG our success comes from schedules like mine. It matters who you talk to. As generalists we talk to everyone. Spending our time like this helps to form us–speaking with such a wide array of professionals and therefore, helps shape who we are.
Interested in learning more about the life of a generalist? Check out this book on the subject. Want to hear more about how our generalist approach benefits our clients? Check out a couple case studies of how we successfully bring a broad perspective to our clients’ challenges.
TGG COMPANY RETREAT: A CHANCE TO CONCENTRATE ON WHAT COUNTS
Employee satisfaction is a tough nut to crack.
Keeping employees satisfied is worth it: Forbes found that satisfied employees are more productive and profitable, and more likely to stick around. Everyone can agree that increased output and limited turnover are consequences that are worth investment.
To help companies understand their employees, there are a number of organizations that try to quantify what makes employees happy. If you were assuming that the sole factor in employee satisfaction is good pay, then you would be incorrect. Pay usually doesn’t even make the top of the list.
Don’t believe me? Look at the data. The Conference Board polled 1,500 workers and found that the single most influential component in job satisfaction was “People at Work.” Wages factored all the way down the list at 11th. Your coworkers contribute more to your job satisfaction than your paycheck.
Other studies corroborate. Boston Consulting Group surveyed 200,000 people around the world on a number of topics, and found that the 4 categories that contributed the most to “happiness on the job” were: Appreciation for Work, Good Relationship with Colleagues, Work-Life Balance, and Good Relationship with Superiors. Gallup found almost identical results in their survey.
The point is this: to keep your employees satisfied and engaged, you have to treat them well. If they like being around one another, like being around their boss, and feel valued for their contributions, then they will be happier and more engaged.
This is where The Gunter Group shines.
Focusing on What Matters
Last week, The Gunter Group hosted its annual Company Offsite Retreat. Consultants gathered in Sunriver, OR with their partners, children, and pets, and enjoyed a weekend away from work reconnecting with their colleagues and their families.
In addition to a number of social activities, TGG also used the Offsite Retreat as an opportunity to reflect on what matters. Mike and Ashleigh Gunter, the Founding and Managing Partners of the firm, created a new award internal to the firm. They decided to periodically highlight individuals who exemplify the TGG’s Non-Negotiables. This time around, Mike and Ashleigh highlighted 3 consultants: Ande Olsen, Beth Woods, and Kara O’Connor.
Earlier this year, this team came together outside of the workplace. Ande ruptured his Achilles Tendon in an accident. After surgery, Beth offered to let Ande stay with her family for the first few days of his recovery. Once he was back on his feet, Kara offered to switch cars with Ande so he didn’t have to drive a stick shift with his left leg in a boot. On top of this, Mike and Ashleigh helped Ande with some delivered meals and allowed him to be flexible with his work hours during recovery.
To the client, things remained business as usual; behind the scenes was a team of individuals that supported and cared for one another in ways that extended beyond the office.
Mike and Ashleigh set out to create a company that puts its people first, and the Company Offsite was yet another example of their success in doing so. And as the polls suggest, an environment like this contributes to success. TGG not only continues to grow year after year, but they consistently rank among the best places to work. TGG has been recognized by the Oregon Business Journal as one of the Best Places to Work in Oregon for five years in a row. Just last week, Consulting Magazine placed TGG 4th on the list of “Top Small Firms to Work For” in the country.
Interested in learning more about The Gunter Group? Check out our recent features in Consulting Magazine and the Oregon Business Journal.
USING AN ARCHEOLOGICAL APPROACH TO DELIVER TRANSFORMATIONAL DATA ANALYSIS
Archeologists seek to understand human behavior through stuff – physical stuff. These artifacts of human existence are often ravaged by time, leaving the subtlest of clues for us to examine. Without context, archaeologists piece together the puzzle and hypothesize why humans of the past made certain decisions and how they interacted with each other and their environment.
As a former archaeologist, I’ve transitioned from the academic world into management consulting. At first glance, the two may seem unrelated but I’ve discovered that my background gives me a unique perspective and a surprisingly transferable skill set. I certainly know my way around a transected excavation pit and a trowel, but the skills I’m talking about are more akin to business intelligence, behavior science, and organizational development. Additionally, the academic discipline itself, like most in the liberal arts, provided an incredibly strong interdisciplinary education and honed my ability to learn new things and synthesize complex data quickly.
I dug deeper to uncover the sweet spot at which wait times, volume, and customer loyalty could work in harmony to optimize results.
Archaeological education, training, fieldwork, and research commonly incorporate a wide range of disciplines, from botany and geology to sociology and economics. One day I might read a dense medical journal and the next study climate data, all while making novel connections to illuminate meaningful patterns. By now, I’m sure you can see how this would translate to a more corporate setting where business analysts, data scientists, and market strategists regularly flex the same muscles. What I love most about consulting is taking these insights and the scientific method and turning them into action so clients can better predict, understand, and adapt to their customers’ behavior.
For example, I recently helped a client understand how wait times impacted the customer experience and subsequent loyalty. Their assumption was that lower volume would reduce wait time thereby increasing volume again. I rolled up my sleeves to excavate their data and find out if this proved true. It turned out to be more complicated than that so I dug deeper to uncover the sweet spot at which wait times, volume, and customer loyalty could work in harmony to optimize results.
Such a dynamic situation can be difficult to articulate so I leveraged a commonly used framework developed by in-depth ecological research: the predator/prey model. When applied to the above business scenario, our analysis revealed a pattern that led us to actionable insights. We determined the retail equivalent of “ecosystem equilibrium” which indicated an ideal range for how long customers could be kept waiting without negatively impacting loyalty. We are currently testing our hypothesis of the maximum theoretical wait time in the real world. By engineering specific wait times, they will be able to collect additional data which will then be fed back into our model and drive continuous improvement.
Another recent example of archaeological expertise adapted to the business world comes from our work with a large retailer. This client was puzzled as to why one location showed double the sales compared to another only a mile away. Customer profiles, inventory, staffing, etc. were all so similar so why the disparity?
Suddenly customer behavior made complete sense and store managers were able to direct their attention to the right issues and avoid unnecessary time and expense trying to solve the wrong problem.
For this scenario, I invoked another scientific model: least cost pathways. The least cost pathways model essentially helps us determine the path of least resistance using weighted costs associated with various routes. In archaeology, this model might help explain seemingly odd trade patterns or dietary choices. In a modern business scenario, the same approach can be used to map human movement, both physical and virtual, and optimize location of brick-and-mortar stores, button placement on a website, or product placement on a shelf.
Through this lens, our analysis revealed that the under performing store required a U-turn and a left hand turn across four lanes of traffic. Meanwhile, the other store required only an easy right hand turn off a freeway entrance. Given this information, which location would you choose to do your shopping? Suddenly customer behavior made complete sense and store managers were able to direct their attention to the right issues and avoid unnecessary time and expense trying to solve the wrong problem. Going forward, executives have revised their strategy for key real estate and business decisions to incorporate these insights and avoid costly mistakes.
The potential of data analysis, especially in this age of “big data,” is immense but it’s important to use appropriate models to help explain that data and to ask the right questions in the first place. By thinking like an archeologist and working like a data scientist, I’m able to solve puzzles that save clients time and money.
TGG LEVELS-UP TECH PRACTICE
Gunter Group consultants converged on the Portland area last weekend to attend a 16-hour 2-day training on agile. The course, provided by industry leader Rod Claar, included a deep dive into agile best practices and featured hands-on learning experiences.
Participants learned the fundamentals of agile project management, especially with regard to the rules and roles of Scrum. This course positions TGG to continue providing the best possible service to our clients, by helping us to integrate proven best-practices with the experience many of us already have in agile environments.
What did you do with your weekend?
Part of a Larger Growth:
Half of TGG consultants in the field are trained or experienced in agile, as of last weekend’s course. This class was one of many steps made by TGG to grow its expertise in technology.
Over the past several years, we have seen technology become an important part of every aspect of business. More than 90% of employees in the US use the internet to do their job in some way, which means that IT isn’t just a single department in your business. Technology permeates every aspect of your business, from your customer-facing sales tech to your enterprise resource planning solution.
Tech Practice Lead Matt Jamison spoke about this just last month in a thought article about the transformation that agile is undergoing in the business world. Modern agile methodologies, now more than 3 decades old in American business practice, are starting to see widespread adoption by organizations of every size.
Jamison believes that agile will begin to change as more and more non-software teams embrace iterative project systems. TGG consultants are committed to integrating their consulting experience with industry-tested methods for proper tech strategy and methods.
Included in this commitment is our new service: Agile Methods in Business. We blend our experience in agile environments with quality training and development (like last weekend), all with the goal of helping our clients select the aspects of small-team structure and iterative planning that best fit their situation.
TGG offers these services in the Portland, Bend, Reno, and Sacramento areas. If you could benefit from consulting services in your agile practice, or need help implementing agile best-practices in your team, reach out today to start a conversation!
STOP GETTING TECH STRATEGY WRONG
If your IT department is doing a phenomenal job then you probably never see, hear, or even think about them. They’re out of sight and out of mind.
Then something goes wrong and everything changes.
When systems fall short, IT comes under the microscope. This usually results in knee jerk change: organizations quickly ditch failing solutions in favor of new ones. In doing so, they often unwittingly cause themselves more headaches.
Matt Jamison, Tech Services Lead at the Gunter Group, has been grappling with this problem for a long time. After 20 years working in enterprise architecture, he knows that most problems are business problems with an IT facade. Technology is often where issues are first discovered, so the first instinct is to treat technology as the problem. This often misses a deeper cause.
Jamison has seen it many times: “Most people skip to Step 3, jumping 30% of the way into the process and running from there in a detailed fashion. This forgets the common sense questions: ‘How does this align to our greater portfolio? What are my business requirements? Who are my stakeholders?‘ When people skip these questions, it has consequences a year or two later when the new solution fails. They assume they know what they need, and they’re almost always missing something.”
That’s why Jamison always starts with an assessment. This is meant to familiarize himself with the organization, but it also gets the organization thinking about the basics. Jamison takes the time to (1) map processes, (2) gather requirements, and (3) put together a big picture that integrates the organization’s strategy and goals. He can then use two decades of experience to match that picture with a right-sized solution.
The goal is alignment: “If a tech solution doesn’t clearly support greater business goals and strategic objectives, then it’s not worth the investment. Ideally, if I ask the right questions, the business can start to see the solution for themselves. I just help them align with their own goals.”
Jamison’s approach is grounded in an agile mindset: frequent reassessment is key. “The first step is identifying the end goal. From there you can figure out how to solve the immediate problems in a way that moves you in that general direction. Which specific roads we drive on after the first couple months is less material because there are lots of roads. You move forward, then check the map to see what has changed.”
While many organizations forget the assessment, an even greater number forget the reassessment. After selecting a solution, organizations rarely revisit their roadmap to reassess. “That’s not responsible management of your investment.” Jamison not only favors building a tech roadmap, but he then revisits the roadmap on a regular basis. “Every 3 or 6 months, you have to come back to the table to see what’s working and what’s not, in order to make sure you’re getting the most from the investment. This is regularly skipped, and that’s not appropriate lifecycle management.”
The result is success. Jamison’s common-sense approach has helped many Portland-area companies find right-sized solutions that benefit more than just one particular business unit. Taking these basic steps can save from investing years and millions of dollars into narrow solutions. He now spends his time serving clients in Portland, Vancouver, Bend, Reno, and Sacramento.
Thanks in part to Jamison, the team at TGG is well-equipped for today’s challenges in Tech Strategy. He is helping us integrate enterprise architecture best practices with business needs. Our analysts map processes and steward discovery. Our strategists help clients align their knowledge of themselves with actionable strategy. Our change managers help plan next steps, and our project managers drive execution and adoption.
Could you benefit from our expertise in helping organizations to adopt right-sized solutions that advance their strategic goals? Perhaps we can help you better understand the business value of the solutions that either you or your clients are weighing. Reach out today to learn more!

Matt is an experienced solutions architect with a results-oriented understanding of the intersection between reality and architectural theory. He has the ability to plan, develop, and implement large-scale projects while maintaining impeccable attention to detail. With 18 years of functional information technology experience, Matt has end-to-end IT knowledge from layer 1 networking to application API interaction. An expert in mapping technology solutions to business needs, Matt is also able to conform to required regulations while maintaining IT best practices. Matt’s experience spans multiple industries, including healthcare, telecommunications, and security and software. He is an AWS Certified Solutions Architect. Outside of work, Matt enjoys the outdoors and all things bike-related.